Personal data (hereinafter mostly referred to as “data”) is processed by us only to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.
According to Article 4(1) of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
With the following data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or together with others on the purposes and means of processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data under their own responsibility.
Our privacy policy is structured as follows:
I. Information about us as the controller
II. Rights of users and data subjects
III. Information on data processing
I. Information about us as the controller
The responsible provider and controller of this website in terms of data protection law is
WM
Auenrainstrasse 66
8606 Winterthur, CH
Davina Dust
CH: +41 76 316 07 57
E-Mail: [email protected]
II Rights of users and data subjects
With regard to the data processing described in more detail below, users and data subjects have the right to
- to confirmation as to whether data concerning them is being processed, to information about the processed data, to further information about the data processing and to copies of the data (cf. also Art. 15 GDPR);
- to rectification or completion of incorrect or incomplete data (see also Art. 16 GDPR);
- to the immediate erasure of the data concerning them (see also Art. 17 GDPR), or, alternatively, insofar as further processing pursuant to Art. 17 para. 3 GDPR, to restriction of processing in accordance with Art. 18 GDPR;
- to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 GDPR);
- to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection regulations (see also Art. 77 GDPR).
In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any rectification or erasure of data or restriction of processing required under Articles 16, 17 (1) and (2) GDPR. 1, 18 GDPR takes place. However, this obligation does not apply if this notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.
Users and data subjects also have the right to object to the future processing of data concerning them in accordance with Art. 21 GDPR, provided that the data is processed by the provider in accordance with Art. 6 (1) GDPR. 1 lit. f) GDPR are processed. In particular, an objection to data processing for the purpose of direct advertising is permitted.
III. Information on data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures.
Server data
For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted to us or to our web space provider via your Internet browser. With these so-called server log files, the type and version of your Internet browser, the operating system, the website from which you have switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access and the IP address of the Internet connection from which the use of our Internet presence takes place are collected, among other things.
The data collected in this way is stored temporarily, but not together with other data about you.
This storage takes place on the legal basis of Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.
The data will be deleted after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data will be exempt from deletion in whole or in part until the incident has been finally clarified.
Cookies
a) Session cookies/session cookies
We use so-called cookies on our website. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies process certain information from you, such as your browser or location data or your IP address, to an individual extent.
This processing makes our website more user-friendly, effective and secure, as the processing of e.g. enables the reproduction of our website in different languages or the offer of a shopping cart function.
The legal basis for this processing is Art. 6 para. 1 lit. b.) GDPR, insofar as these cookies are processed for contract initiation or contract processing.
If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 para. 1 lit. f) GDPR.
These session cookies are deleted when you close your Internet browser.
b) Third-party cookies
Our website may also use cookies from partner companies with whom we cooperate for the purposes of advertising, analysis or the functionalities of our website.
Please refer to the following information for details, in particular the purposes and legal basis for processing such third-party cookies.
c) Possibility of elimination
You can prevent or restrict the installation of cookies by changing the settings of your Internet browser. You can also delete cookies that have already been saved at any time. However, the steps and measures required for this depend on the specific Internet browser you are using. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you are using. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.
However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.
Newsletter
If you register for our free newsletter, the data requested from you for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website as well as the date and time of your registration. As part of the further registration process, we will obtain your consent to send you the newsletter, describe the content in detail and refer you to this privacy policy. We use the data collected exclusively for sending the newsletter – in particular, it is therefore not passed on to third parties.
The legal basis for this is Art. 6 para. 1 lit. a) GDPR.
You can revoke your consent to receive the newsletter in accordance with Art. 7 para. 3 GDPR at any time with effect for the future. All you have to do is inform us of your revocation or click on the unsubscribe link contained in every newsletter.
Contact requests / contact option
If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of this data is necessary for processing and answering your request – without it we cannot answer your request or can only answer it to a limited extent.
The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.
Your data will be deleted if your request has been conclusively answered and the deletion does not conflict with any statutory retention obligations, such as in the event of any subsequent contract processing.
We maintain an online presence on Twitter to present our company and our services and to communicate with customers/prospects. Twitter is a service of Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This can lead to increased risks for users in that, for example, subsequent access to user data can be made more difficult. We also have no access to this user data. The access option lies exclusively with Twitter.
You can find Twitter’s privacy policy at
YouTube
We maintain an online presence on YouTube to present our company and our services and to communicate with customers/prospects. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This can lead to increased risks for users in that, for example, subsequent access to user data can be made more difficult. We also have no access to this user data. The access option lies exclusively with YouTube.
You can find YouTube’s privacy policy at
We operate a company presence on the Facebook platform to advertise our products and services and to communicate with interested parties or customers.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Facebook’s data protection officer can be contacted via a contact form:
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the mutual obligations, is available at the following link:
The legal basis for the processing of personal data that takes place as a result and is described below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services.
The legal basis may also be the user’s consent pursuant to Art. 6 para. 1 lit. a GDPR vis-à-vis the platform operator. The user can withdraw consent to this in accordance with Art. 7 para. 3 GDPR at any time for the future by notifying the platform operator.
When our online presence is accessed on the Facebook platform, user data (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as the operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Facebook. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Using these profiles, Facebook Ireland Ltd. is able, for example, to advertise users within and outside of Facebook based on their interests. If the user is logged into their Facebook account at the time of access, Facebook Ireland Ltd. can also link the data to the respective user account.
If the user contacts us via Facebook, the personal data entered by the user on this occasion will be used to process the request. The user’s data will be deleted by us if the user’s inquiry has been conclusively answered and there are no statutory retention obligations to the contrary, e.g. in the case of subsequent contract processing.
Facebook Ireland Ltd. may also set cookies to process the data.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.
Further information on the processing activities, their prevention and the deletion of data processed by Facebook can be found in Facebook’s data policy:
It cannot be ruled out that processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
We operate a company presence on the Instagram platform to promote our products and services and to communicate with interested parties or customers.
On this social media platform, we are jointly responsible with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
Instagram’s data protection officer can be contacted via a contact form:
We have regulated the joint responsibility in an agreement regarding the respective obligations within the meaning of the GDPR. This agreement, which sets out the mutual obligations, is available at the following link:
The legal basis for the processing of personal data that takes place as a result and is described below is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, communication, sales and advertising of our products and services.
The legal basis may also be the user’s consent pursuant to Art. 6 para. 1 lit. a GDPR vis-à-vis the platform operator. The user can withdraw consent to this in accordance with Art. 7 para. 3 GDPR at any time for the future by notifying the platform operator.
When our online presence is accessed on the Instagram platform, user data (e.g. personal information, IP address, etc.) is processed by Facebook Ireland Ltd. as the operator of the platform in the EU.
This user data is used for statistical information about the use of our company presence on Instagram. Facebook Ireland Ltd. uses this data for market research and advertising purposes and to create user profiles. Using these profiles, Facebook Ireland Ltd. is able, for example, to advertise users within and outside Instagram based on their interests. If the user is logged into their Instagram account at the time of access, Facebook Ireland Ltd. can also link the data to the respective user account.
If the user contacts us via Instagram, the personal data entered by the user on this occasion will be used to process the request. The user’s data will be deleted by us if the user’s inquiry has been conclusively answered and there are no statutory retention obligations to the contrary, e.g. in the case of subsequent contract processing.
Facebook Ireland Ltd. may also set cookies to process the data.
If the user does not agree to this processing, it is possible to prevent the installation of cookies by setting the browser accordingly. Cookies that have already been saved can also be deleted at any time. The settings for this depend on the respective browser. In the case of Flash cookies, processing cannot be prevented via the browser settings, but by the corresponding setting of the Flash player. If the user prevents or restricts the installation of cookies, this may mean that not all Facebook functions can be used to their full extent.
Further information on the processing activities, their prevention and the deletion of the data processed by Instagram can be found in Instagram’s data policy:
It cannot be ruled out that processing by Facebook Ireland Ltd. also takes place via Facebook Inc., 1601 Willow Road, Menlo Park, California 94025 in the USA.
Social media link via graphic or text link
We also advertise presences on the social networks listed below on our website. The integration takes place via a linked graphic of the respective network. The use of this linked graphic prevents the automatic establishment of a connection to the respective server of the social network when a website with a social media application is called up in order to display a graphic of the respective network itself. Only by clicking on the corresponding graphic is the user redirected to the service of the respective social network.
After the user has been forwarded, the respective network collects information about the user. It cannot be ruled out that the data collected in this way will be processed in the USA.
This is initially data such as IP address, date, time and page visited. If the user is logged into their user account on the respective network during this time, the network operator may be able to assign the information collected about the user’s specific visit to the user’s personal account. If the user interacts via a “Share” button of the respective network, this information can be stored in the user’s personal user account and published if necessary. If the user wants to prevent the information collected from being directly assigned to their user account, they must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social networks are integrated into our site through links:
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA.
Privacy policy: https://www.facebook.com/policy.php
Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA
Privacy policy: https://twitter.com/privacy
YouTube
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA
Privacy policy: https://policies.google.com/privacy
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA.
Privacy policy: https://help.instagram.com/519522125107875
“Facebook” social plug-in
We use the plug-in of the social network Facebook on our website. Facebook is an internet service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.
Facebook provides further information about the possible plug-ins and their respective functions at
ready for you.
If the plug-in is stored on one of the pages you visit on our website, your Internet browser will download a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.
If you are logged in to Facebook while you visit one of our plugged-in websites, the information collected by the plug-in about your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. For example, if you If you use the Facebook “Like” button, this information is stored in your Facebook user account and may be published via the Facebook platform. If you wish to prevent this, you must either log out of Facebook before visiting our website or use an add-on for your Internet browser to prevent the Facebook plug-in from loading.
Further information about the collection and use of data as well as your rights and protection options in this regard can be found on Facebook at
available in the data protection information.
“Twitter” social plug-in
We use the plug-in of the social network Twitter on our website. Twitter is an internet service of Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter”.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.
If the plug-in is stored on one of the pages you visit on our website, your Internet browser will download a representation of the plug-in from the Twitter servers in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website are also recorded.
If you are logged in to Twitter while visiting one of our plugged-in websites, the information collected by the plug-in about your specific visit will be recognized by Twitter. Twitter may assign the information collected in this way to your personal user account there. For example, if you If you use the Twitter “Share” button, this information will be stored in your Twitter user account and may be published via the Twitter platform. If you wish to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account.
Further information about the collection and use of data as well as your rights and protection options in this regard can be found in the Twitter privacy policy at
available in the data protection information.
Google Analytics
We use Google Analytics on our website. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
Usage and user-related information, such as IP address, location, time or frequency of visits to our website are transmitted to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. This function allows Google to shorten the IP address within the EU or EEA.
The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet.
Google states that it will not associate your IP address with any other data. In addition, Google keeps
further data protection information for you, e.g. also on the options for preventing the use of data.
Google also offers
offers a so-called deactivation add-on together with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about visits to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analysis services. Whether and which other web analysis services are used by us can of course also be found in this privacy policy.
Jetpack – WordPress Stats
We use Jetpack with the “WordPress Stats” extension on our website. This is a web analysis service provided by Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA, hereinafter referred to as “Automattic”.
The Jetpack – WordPress Stats service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
To analyze usage behavior, Jetpack – WordPress Stats stores cookies on your end device via your Internet browser.
During processing, your IP address, the website(s) of our Internet presence that you visit, the website from which you switched to our Internet presence (referrer URL), the time you spend on our Internet presence and the frequency with which you access one of our websites are recorded. The data collected is stored on an Automattic server in the USA. However, your IP address will be anonymized immediately after processing and before it is stored.
If you do not agree to this processing, you have the option of preventing the storage of cookies by changing the settings in your Internet browser. You can find more information on this above under “Cookies”.
Google Maps
We use Google Maps on our website to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.
If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your Internet browser. Your user settings and data are processed in order to display our location and create directions. We cannot rule out the possibility that Google uses servers in the USA.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.
This connection to Google enables Google to determine from which website your request has been sent and to which IP address the directions are to be sent.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under “Cookies”.
In addition, the use of Google Maps and the information obtained via Google Maps is subject to theGoogle Terms of Usehttps://policies.google.com/terms?gl=DE&hl=deand theTerms and Conditions for Google Mapshttps://www.google.com/intl/de_de/help/terms_maps.html.
In addition, Google also offers
for further information.
Google reCAPTCHA
On our website, we use Google reCAPTCHA to check and prevent interactions on our website through automated access, e.g. by cookies. by so-called bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
This service enables Google to determine from which website a request is sent and from which IP address you are using the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information that is necessary for the provision and guarantee of this service.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the security of our website and in the prevention of unwanted, automated access in the form of spam or similar.
Google offers under
further information on the general handling of your user data.
Google Fonts
We use Google Fonts on our website to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
In order to enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.
The connection to Google established when you access our website enables Google to determine from which website your request has been sent and to which IP address the display of the font is to be transmitted.
Google offers under
further information, in particular on the options for preventing the use of data.
YouTube
We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.
YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
We use YouTube in connection with the “extended data protection mode” function in order to be able to show you videos. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the “Enhanced Privacy Mode” function means that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.
Without this “extended data protection”, a connection to the YouTube server in the USA is established as soon as you access one of our Internet pages on which a YouTube video is embedded.
This connection is necessary in order to be able to display the respective video on our website via your Internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time and the website you visited. In addition, a connection to the “DoubleClick” advertising network from Google is established.
If you are logged in to YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality and analysis of user behavior, YouTube permanently stores cookies on your end device via your Internet browser. If you do not agree to this processing, you have the option of preventing the storage of cookies by changing the settings in your Internet browser. You can find more information on this above under “Cookies”.
Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at
available in the data protection information.
Vimeo
We use “Vimeo” on our website to display videos. This is a service provided by Vimeo, LL C, 555 West 18 th Street, New York, New York 10011, USA, hereinafter referred to as “Vimeo”.
In some cases, user data is processed on Vimeo servers in the USA.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website.
If you visit a page of our website in which a video is embedded, a connection to the Vimeo servers in the USA is established to display the video. For technical reasons, it is necessary for Vimeo to process your IP address. In addition, the date and time of your visit to our website are also recorded.
If you are logged in to Vimeo at the same time as you visit one of our websites in which a Vimeo video is embedded, Vimeo may assign the information collected in this way to your personal user account there. If you wish to prevent this, you must either log out of Vimeo before visiting our website or configure your Vimeo user account accordingly.
Vimeo uses the web analysis service Google Analytics for the purpose of functionality and usage analysis. Google Analytics stores cookies on your end device via your Internet browser and sends information about the use of our Internet pages in which a Vimeo video is embedded to Google. It cannot be ruled out that Google processes this information in the USA.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under “Cookies”.
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the quality improvement of our website and in the legitimate interest of Vimeo to statistically analyze user behavior for optimization and marketing purposes.
Vimeo offers under
further information on the collection and use of data and on your rights and options for protecting your privacy.
